process of successfully selling your home has as much to do with the
person & company representing you, as it does the property being
sold. I have the support of both Century 21 and Century 21 Adams’
marketing tools to bring your home to the widest pool of potential
first understand what your home’s value is in the market place, I will
need to meet with you and perform a market analysis of your property. A CMA (Comparative Market Analysis)
requires only your time; the effort and expense to complete the report
is mine. I will carefully review your home, room size, condition and
other variables. Then I will compare your home to other like properties
in the neighborhood or town, interpret the information and return the
details at a time to meet your schedule.
utilize a professional photographer to capture the fine distinctions of
your home for our marketing campaign. A virtual tour will be developed
from your photographs to further market your property. *As an added
bonus I will include “Professional Floor Plans” to all of our clients.
Thereafter, we will begin using various market streams to present your
property including but not limited to email, print media and the
Internet, where we have the largest distribution of digital information
in our market. Your listing will appear on websites like Realtor.com,
Boston.com and Trulia.com, to name just a few. We will also utilize
the newest trends in advertising properties via Social Media platforms,
like Facebook, Twitter and LinkedIn; delivering information about your
property to targeted home buyers.
office is a respected real estate leader in Arlington and the
surrounding communities, consistently receiving Century21’s Quality
Service Award since 1994 and the Centurion Award since 1992; it would be
a pleasure to service your needs.
Home Staging Tidbits!
just eight seconds, a home buyer’s first opinion is born… I can assist
you or recommend someone to you to help in highlighting your home’s best
features. There are some simple rules you need to follow when
preparing your home for sale. One of the most important things you must
understand is that not everyone holds the same value on updates you may
have made or want to make.
being said, some design ideas affecting your interior may captivate a
buyer when they enter your house. Additionally, the impression your
property delivers when a buyer first pulls up must also be inviting.
Tidy Up – Rake the leaves, sweep your walkway and leave the front steps clear of mess
Color Splash – Add seasonal flowers if possible, weed the front trim, shape the shrubbery and remove any that appear withered
Fresh Cut – a fresh cut lawn on an Open House day is inviting, edge the walkway for a manicured appearance
Remove Clutter – Address old trash cans, gardening supplies, toys, etc
Face-lift – If possible, a fresh coat of paint, new welcome mat and such will make the home more inviting
Functionality – Be sure to repair and broken glass, light bulbs, door bells or loose pave stones
the Rear-View – You may have buyers with or without children that see a
yard as a benefit and having it tidy, bright and colorful would be a
the Buyer steps into your home, they need to feel the warmth of you
home inviting them to take new ownership. As they enter the foyer, it’s
important that they feel the desire to view the remainder of the home.
There are several items on the following checklist that can guide you
Up – Be sure to clean your home from top to bottom, including closets,
drawers, cabinets, window frames, etc. Your guests will be looking to
see if their personals will fit in your closets and be sure to clean
hardwood floors completely; it’s always nice to see…
View – Take time to walk through your home and determine if you need to
paint rooms, repair or replaced anything damaged (window pane, chair
and De-Personalize – The more you have on the floor the smaller your
home appears to potential buyers. By removing superfluous furniture and
leaving only the needed pieces your home appears more spacious and
neat. Additionally, removing personal pictures and family heirlooms
allow the buyer to picture themselves and their family living in the
Windows – Of course this is best done in the spring through Fall on
seasonal days, letting fresh air wash away the smell of house pets,
should you have any.
it Cozy – Adjust the thermostat to make it comfortable for buyers to
linger and if in the winter, you may want to light the fireplace.
Awaken Other Senses – Scented candles are a nice touch or baking of cookies provides a delightful aroma.
Lighten Up – Pull open the shades; turn on the lights in all corners of the house.
when all is said and done… I will be there to represent you by making
the buyers feel welcomed in your home. I will represent you and promote
your property on your open house days.
your home is a very important aspect of marketing your property. It
delivers your home to the general public as comfortable, attractive and
well-cared house, that you'd feel proud to call home.