The process of successfully selling your home has as much to
do with the person & company representing you, as it does the property
being sold. I have the support of both Century 21 and Century 21 Adams’
marketing tools to bring your home to the widest pool of potential buyers.
To first understand what your home’s value is in the market
place, I will need to meet with you and perform a market analysis of your
property. A CMA (Comparative Market Analysis) requires only your
time; the effort and expense to complete the report is mine. I will carefully
review your home, room size, condition and other variables. Then I will
compare your home to other like properties in the neighborhood or town,
interpret the information and return the details at a time to meet your
We utilize a professional photographer to capture the fine
distinctions of your home for our marketing campaign. A virtual tour will
be developed from your photographs to further market your property. *As an
added bonus I will include “Professional Floor Plans” to all of our clients.
Thereafter, we will begin using various market streams to present your property
including but not limited to email, print media and the Internet, where we have
the largest distribution of digital information in our market. Your listing
will appear on websites like Realtor.com, Boston.com and Trulia.com, to name
just a few. We will also utilize the newest trends in advertising
properties via Social Media platforms, like Facebook, Twitter and LinkedIn;
delivering information about your property to targeted homebuyers.
Our office is a respected real estate leader in
Arlington and the surrounding communities, consistently receiving Century21’s
Quality Service Award since 1994 and the Centurion Award since 1992;
it would be a pleasure to service your needs.
Home Staging Tidbits!
In just eight seconds, a home buyer’s first opinion is born…
I can assist you or recommend someone to you to help in highlighting your
home’s best features. There are some simple rules you need to follow when
preparing your home for sale. One of the most important things you must
understand is that not everyone holds the same value on updates you may have
made or want to make.
That being said, some design ideas
affecting your interior may captivate a buyer when they enter your house.
Additionally, the impression your property delivers when a buyer first pulls up
must also be inviting.
Tidy Up – Rake the leaves, sweep your walkway and leave
the front steps clear of mess
Color Splash – Add seasonal flowers if possible, weed
the front trim, shape the shrubbery and remove any that appear withered
Fresh Cut – a fresh cut lawn on an Open House day is
inviting, edge the walkway for a manicured appearance
Remove Clutter – Address old trash cans, gardening
supplies, toys, etc
Face-lift – If possible, a fresh coat of paint, new
welcome mat and such will make the home more inviting
Functionality – Be sure to repair and broken glass,
light bulbs, door bells or loose pave stones
Consider the Rear-View – You may have buyers with or
without children that see a yard as a benefit and having it tidy, bright and
colorful would be a plus
When the Buyer steps into your home, they
need to feel the warmth of you home inviting them to take new ownership.
As they enter the foyer, it’s important that they feel the desire to view the
remainder of the home. There are several items on the following checklist
that can guide you to success!
Clean Up – Be sure to clean your home from top to
bottom, including closets, drawers, cabinets, window frames, etc. Your
guests will be looking to see if their personals will fit in your closets and
be sure to clean hardwood floors completely; it’s always nice to see…
Objective View – Take time to walk through your home
and determine if you need to paint rooms, repair or replaced anything damaged
(window pane, chair rails, etc)
De-Clutter and De-Personalize – The more you have on
the floor the smaller your home appears to potential buyers. By removing
superfluous furniture and leaving only the needed pieces your home appears more
spacious and neat. Additionally, removing personal pictures and family
heirlooms allow the buyer to picture themselves and their family living in the
Open Windows – Of course this is best done in the spring
through Fall on seasonal days, letting fresh air wash away the smell of house
pets, should you have any.
Make it Cozy – Adjust the thermostat to make it
comfortable for buyers to linger and if in the winter, you may want to light
Awaken Other Senses – Scented candles are a nice touch
or baking of cookies provides a delightful aroma.
Lighten Up – Pull open the shades; turn on the lights
in all corners of the house.
Finally, when all is said and done… I will be there to
represent you by making the buyers feel welcomed in your home. I will
represent you and promote your property on your open house days.
Staging your home is a very important aspect of
marketing your property. It delivers your home to the general public as
attractive and well-cared house, that you'd feel proud to call home.