The process of successfully selling your home has as
much to do with the person & company representing you, as it does the
property being sold. I have the support of both Century 21 and Century 21
Adams’ marketing tools to bring your home to the widest pool of potential
To first understand what your home’s value is in the
market place, I will need to meet with you and perform a market analysis of
your property. A CMA (Comparative
Market Analysis) requires only your time; the effort and expense to complete
the report is mine. I will carefully review your home, room size, condition and
other variables. Then I will compare your home to other like properties
in the neighborhood or town, interpret the information and return the details
at a time to meet your schedule.
We utilize a professional photographer to capture
the fine distinctions of your home for our marketing campaign. A virtual
tour will be developed from your photographs to further market your property.
*As an added bonus I will include “Professional Floor Plans” to all of our
clients. Thereafter, we will begin using various market streams to present your
property including but not limited to email, print media and the Internet,
where we have the largest distribution of digital information in our market.
Your listing will appear on websites like Realtor.com, Boston.com and
Trulia.com, to name just a few. We will also utilize the newest trends
in advertising properties via Social Media platforms, like Facebook, Twitter
and LinkedIn; delivering information about your property to targeted home
Our office is a respected real estate leader in
Arlington and the surrounding communities, consistently receiving Century21’s
Quality Service Award since 1994 and the Centurion Award since 1992;
it would be a pleasure to service your needs.
Home Staging Tidbits!
In just eight seconds, a home buyer’s first opinion
is born… I can assist you or recommend someone to you to help in highlighting
your home’s best features. There are some simple rules you need to follow
when preparing your home for sale. One of the most important things you
must understand is that not everyone holds the same value on updates you may
have made or want to make.
That being said, some design ideas
affecting your interior may captivate a buyer when they enter your house.
Additionally, the impression your property delivers when a buyer first pulls up
must also be inviting.
Tidy Up – Rake the leaves, sweep your walkway
and leave the front steps clear of mess
Color Splash – Add seasonal flowers if
possible, weed the front trim, shape the shrubbery and remove any that appear
Fresh Cut – a fresh cut lawn on an Open House
day is inviting, edge the walkway for a manicured appearance
Remove Clutter – Address old trash cans,
gardening supplies, toys, etc
Face-lift – If possible, a fresh coat of paint,
new welcome mat and such will make the home more inviting
Functionality – Be sure to repair and broken
glass, light bulbs, door bells or loose pave stones
Consider the Rear-View – You may have buyers
with or without children that see a yard as a benefit and having it tidy,
bright and colorful would be a plus
the Buyer steps into your home, they need to feel the warmth of you home
inviting them to take new ownership. As they enter the foyer, it’s
important that they feel the desire to view the remainder of the home.
There are several items on the following checklist that can guide you to success!
Clean Up – Be sure to clean your home from top
to bottom, including closets, drawers, cabinets, window frames, etc. Your
guests will be looking to see if their personals will fit in your closets and
be sure to clean hardwood floors completely; it’s always nice to see…
Objective View – Take time to walk through your
home and determine if you need to paint rooms, repair or replaced anything
damaged (window pane, chair rails, etc)
De-Clutter and De-Personalize – The more you
have on the floor the smaller your home appears to potential buyers. By
removing superfluous furniture and leaving only the needed pieces your home
appears more spacious and neat. Additionally, removing personal pictures
and family heirlooms allow the buyer to picture themselves and their family
living in the home.
Open Windows – Of course this is best done in
the spring through Fall on seasonal days, letting fresh air wash away the smell
of house pets, should you have any.
Make it Cozy – Adjust the thermostat to make it
comfortable for buyers to linger and if in the winter, you may want to light