Wen Farina (Wayne) Wen Realty

Extensive research to ensure that your home is priced right. While there are a number of things that make your home more or less attractive to buyers, the key is to price your home right from the minute it goes on the market.

What does this mean? In a tight market, like the one we are currently facing, it is even more imperative that your home be priced right to attract buyers—perhaps even multiple offers. It is virtually impossible to under-price a house. A well-priced home will bring attention and offers from buyers.

The market —the potential buyers— determine what your home is really worth. A common misconception is that pricing it a bit higher will ultimately bring in higher offers. What ensures that your home sells fast, and for the right price, is that you show that you know the market value of your home, rather than continuing to “chase the market”.

“Chasing the market” is what happens when a home is priced too high and then the price is dropped over time to try to find the price that buyers are willing to pay. Doing this means your home takes longer to sell and, if it stays on the market too long, can become stigmatized.

Stigmatized homes do not attract strong buyers or best offers. Often, a buyer will expect that the price of the home should be even lower than the price it was dropped to. Buyers expect that there are problems with the home, and will be more likely to focus their attention on homes newer to the market.

The key: We do our homework and extensive analysis of the current market for comparable homes. We price the home to sell.
Commitment to partnering with you to get the maximum value for your home.
We work for you. Our goal is your goal—to sell your home for the best price the market will allow.
We will leverage all of the tools available to us to ensure that your home is advertised on the most popular websites, including realtor.com, trulia.com, and boston.com.
We will help you prepare your house for sale to maximize your home’s appeal to potential buyers and its sales value.
As your partner, advisor, and representative, We bring the expertise and experience of what buyers are looking for.

Click here to get your FREE Home Seller Packet to learn more about selling and maximizing the value of your home.

Get a FREE market evaluation of your home.
Click Here

Vow Page