Ray Watts

Matching Quality Properties with Quality Buyers

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Buying a Home

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Selling

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A Different Agent
396 Washington St #181
Wellesley, MA 02481

Phone: 781-591-9902
Email: Ray@RayWatts.com

REALTOR® Emeritus, CRB, GRI, CBR, LMC,SRS,SREA,GRN

Selling a Property

PRODUCT:
The product, or rather the property, that you are selling is much more that the lumber and land. To the buyer it represents a dream and how the product is described and "packaged" has an enormous part in achieving maximum results for the seller. The following are a few of product description activities:

      Description and promotional material (packaging)
                    Exterior and Interior photos and video
                    Floor plan diagrams
                    Buyer spec sheets & Brochures
                    Buyer profile defined
                    Town and information package
                    Buyer financing alternatives defined
                    Maps, community activities, and transportation alternatives defined
                    Detail school, private and public, alternatives listed
                    Specific lot and neighborhood assets described
                    Home systems defined in detail (heating, air conditioning,
                    appliances, roof, nature of upgrades, etc.)
                    Definition of inclusions and exclusion in sale

In addition the above we may suggest changes that may be small in cost but add greatly to the sale.

PRICING:
Determining a price for a home for sale is both an art and a science. It is not an appraisal which tries to determine the value a property would have generated previously. Rather it is an attempt to establish a number which will encourage active buyers who are looking at similar properties to stop looking and begin negotiations on your house.

A property priced too high will sit on the market for a long time (several months). The owners will be inconvenienced showing it and may not be able to meet their obligations on the next purchase. They could end up owning two homes. A property priced too low may not reach its full market potential.

Complicating these basic strategies are time and economic conditions. Although sales are strong throughout the year, different months are more favorable than others. February, March, and April are best for achieving new price levels. November and December are times to stay with proven sales data. Economic conditions such as interest rate changes, major employment shifts, and stock market volatility may affect pricing strategies very dramatically.

PROMOTION:

THE OFFER:

GETTING TO PURCHASE AND SALE AGREEMENT:

GETTING TO CLOSING TABLE:

COMMUNICATIONS AND FEEDBACK:

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